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Persuasion and Influence for Sales (how to get it)
February, 24 2026 Bruce McDuffee

If you're going to prosper in the coming years, your sales team needs customers, prospects, vendors, and peers to say "yes" more often than "no."...

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Boost B2B Sales Team Efficiency with a Consistent Sales Methodology
January, 5 2026 Bruce McDuffee

For B2B industrial companies, where sales cycles are complex and customer relationships are key, maximizing the efficiency of your sales team can...

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