MY BACKSTORY
I didn't start in consulting. I started in the field.
For 10 years, I was at a global industrial measurement company; first as a sales rep growing a territory from scratch using Sandler methodology, then as Sales Manager and Marketing Director leading initiatives across North America.
I know what it's like when:
- Sales and marketing operate in silos (I've been on both sides)
- Reps pitch product because they don't have a methodology (I was that rep until I learned Sandler)
- Leadership makes decisions without real performance data (I built the dashboards to fix this)
Content doesn't align with how customers actually buy (I created strategies that drove 2300% engagement increases)
After a decade at a mid-market, global manufacturer, I spent 8 years consulting with B2B manufacturers, implementing CRM and marketing automation systems (HubSpot, Salesforce, Marketo, Sharpspring), building content strategies, and improving sales processes. One client saw lead conversion jump from 26% to 77% after I fixed their process and technology.
In 2022, I returned to the same company as Sales Development Manager, where I created 13 go-to-market strategy playbooks, deployed custom sales methodologies across teams, and built performance measurement frameworks for 13 business segments.
Now I'm taking everything I've learned from the sales floor to the executive suite, from Fortune 500 manufacturers to mid-market companies and helping manufacturers build sales enablement that drives measurable results.
WHAT I BRING TO YOUR COMPANY
Manufacturing DNA
- 20+ years in B2B manufacturing (industrial equipment, life sciences, technical products)
- Understand long sales cycles, complex buying committees, technical selling
- Built my career in this industry. I speak your language.
Proven Methodologies
- Deployed Sandler Sales methodology to grow territory from $0 to $millions
- Created 13 GTM strategy playbooks over the past 2 years
- Implemented sales methodologies improving win rates and team collaboration
- Built performance frameworks for 13 business segments
Technology & Systems Expertise
- Expert in Salesforce, HubSpot, Marketo, Eloqua, Pardot, SAP Analytics
- Active HubSpot and Salesforce partner
- Increased lead conversion 26% → 77% through system optimization and team training
- Build dashboards and KPIs that drive data-driven decisions for the C-suite and line managers
Measurable Impact
- 2300% increase in customer engagement (strategic content programs)
- 26% → 77% lead conversion improvement (process + technology)
- 20% annual growth (global marketing initiatives)
- Consistent track record improving win rates and shortening cycles
Cross-Functional Leadership
- Led initiatives across sales, marketing, product, and engineering teams
- Advised C-level executives on GTM strategy and execution
- Navigate organizational complexity and drive alignment
Based in West Virginia, I serve mid-market manufacturers throughout the Mid-Atlantic and Southeast who are ready to invest in building sales enablement the right way.
Education & Credentials
MBA, Northeastern University, International Management and Marketing
BS Civil Engineering, University of Colorado at Boulder
Certifications & Partnerships:
Sandler Sales Methodology, HubSpot Partner, Marketo Certified Expert, Eloqua Certified
Ready to Build Sales Enablement That Works?
If you're tired of sales and marketing working against each other, reps who can only pitch products, and systems that don't help your team, let's talk.
Learn more about Sales Enablement Services or Schedule a free Sales Enablement Assessment
