--- title: blog | Bruce McDuffee description: Practical insights on sales enablement, sales-marketing alignment, and revenue growth for B2B manufacturers --- [![sales enablement for manufacturers](https://brucemcduffee.com/hs-fs/hubfs/KMI%20Logo%20-%20heavy-1.png?width=100&height=100&name=KMI%20Logo%20-%20heavy-1.png "sales enablement for manufacturers")](https://brucemcduffee.com) - [Home](https://brucemcduffee.com) - [Services](https://brucemcduffee.com/sales-enablement-services) - [Insights Blog](https://brucemcduffee.com/blog) - [About](https://brucemcduffee.com/about) - [Contact](https://brucemcduffee.com/contact) - [Assessment](https://brucemcduffee.com/sales-enablement-assessment) # Sales Enablement Insights - [sales enablement](https://brucemcduffee.com/blog/topic/sales-enablement) - [Sales](https://brucemcduffee.com/blog/topic/sales) - [go to market strategy](https://brucemcduffee.com/blog/topic/go-to-market-strategy) - [messaging](https://brucemcduffee.com/blog/topic/messaging) [![Sales and marketing alignment is critical for sales enablement](https://brucemcduffee.com/hubfs/Imported_Blog_Media/Me_we_co.jpg)](https://brucemcduffee.com/blog/audience-focused-messaging) [Use Audience-Focused Messaging Not Company-Focused Messaging](https://brucemcduffee.com/blog/audience-focused-messaging) March, 10 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) The key lesson for successful go-to-market teams is to shift the focus away from themselves. Effective messaging revolves around the needs and... [Read More](https://brucemcduffee.com/blog/audience-focused-messaging) [![](https://brucemcduffee.com/hubfs/Imported_Blog_Media/people%20crowd%20walking%20on%20busy%20street%20on%20daytime.jpg)](https://brucemcduffee.com/blog/persuasion-and-influence-for-sales) [Persuasion and Influence for Sales (how to get it)](https://brucemcduffee.com/blog/persuasion-and-influence-for-sales) February, 24 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) If you're going to prosper in the coming years, your sales team needs customers, prospects, vendors, and peers to say "yes" more often than "no."... [Read More](https://brucemcduffee.com/blog/persuasion-and-influence-for-sales) [![Sales enablement and go to market strategy](https://brucemcduffee.com/hubfs/Imported_Blog_Media/medical%20pills%20industry%20%20factory%20and%20production%20indoor.jpg)](https://brucemcduffee.com/blog/gtmstrategy) [Choosing the Best Go-To-Market Strategy: Technology Specialization vs. Industry Integration](https://brucemcduffee.com/blog/gtmstrategy) February, 14 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) Pros and Cons of Go-To-Market Strategies: Technology Specialization vs. Industry Integration In the competitive world of B2B manufacturing, choosing... [Read More](https://brucemcduffee.com/blog/gtmstrategy) [![sales enablement equals efficiency](https://brucemcduffee.com/hubfs/AI-Generated%20Media/Images/a%20group%20of%20sales%20people%20frustrated%20stuck%20at%20their%20desks-1.png)](https://brucemcduffee.com/blog/why-your-sales-reps-arent-seeing-more-customers-and-how-to-fix-it) [Why Your Sales Reps Aren't Seeing More Customers (+ how to fix it)](https://brucemcduffee.com/blog/why-your-sales-reps-arent-seeing-more-customers-and-how-to-fix-it) February, 3 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) Your manufacturing sales reps aren't getting in front of enough customers, and it's usually one of two problems: they don't have enough qualified... [Read More](https://brucemcduffee.com/blog/why-your-sales-reps-arent-seeing-more-customers-and-how-to-fix-it) [![](https://brucemcduffee.com/hubfs/Imported_Blog_Media/positioning.png)](https://brucemcduffee.com/blog/how-to-create-a-positioning-statement) [Go to Market Strategy Requires a Powerful Positioning Statement](https://brucemcduffee.com/blog/how-to-create-a-positioning-statement) January, 24 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) In the fast-paced world of B2B marketing, mixed messages can be a death knell for an emerging business, new product launch, or even an established... [Read More](https://brucemcduffee.com/blog/how-to-create-a-positioning-statement) [![](https://brucemcduffee.com/hubfs/Imported_Blog_Media/Public%20Relation%20-%20Three%20Arrows%20Hit%20in%20Red%20Target%20on%20a%20Hanging%20Sack%20on%20Green%20Bokeh%20Background_.jpg)](https://brucemcduffee.com/blog/target-audience-buying-criteria) [Understanding Your Target Audience's Buying Criteria](https://brucemcduffee.com/blog/target-audience-buying-criteria) January, 21 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) HOW WELL DO YOU KNOW THE PEOPLE WHO MAKE UP YOUR TARGET AUDIENCE? Do you know why your existing customers decided to buy from your firm and not your... [Read More](https://brucemcduffee.com/blog/target-audience-buying-criteria) [![sales enablement](https://brucemcduffee.com/hubfs/Imported_Blog_Media/Strategy.png)](https://brucemcduffee.com/blog/what-is-sales-enablement) [What is Sales Enablement?](https://brucemcduffee.com/blog/what-is-sales-enablement) January, 10 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) What is sales enablement? [Read More](https://brucemcduffee.com/blog/what-is-sales-enablement) [![](https://brucemcduffee.com/hubfs/Imported_Blog_Media/Strategy-lightbulb.jpg)](https://brucemcduffee.com/blog/boost-b2b-sales-team-efficiency-with-sales-methodology) [Boost B2B Sales Team Efficiency with a Consistent Sales Methodology](https://brucemcduffee.com/blog/boost-b2b-sales-team-efficiency-with-sales-methodology) January, 5 2026 [Bruce McDuffee](https://brucemcduffee.com/blog/author/bruce-mcduffee) For B2B industrial companies, where sales cycles are complex and customer relationships are key, maximizing the efficiency of your sales team can... [Read More](https://brucemcduffee.com/blog/boost-b2b-sales-team-efficiency-with-sales-methodology) - [Pre](https://brucemcduffee.com/blog/author/bruce-mcduffee/page/0) - [Next](https://brucemcduffee.com/blog/author/bruce-mcduffee/page/0) ### Subscribe to New Blog Posts [![sales enablement for manufacturers](https://brucemcduffee.com/hs-fs/hubfs/KMI%20Logo%20-%20heavy-1.png?width=85&height=30&name=KMI%20Logo%20-%20heavy-1.png "sales enablement for manufacturers")](https://brucemcduffee.com) [Privacy Policy](https://app.termly.io/policy-viewer/policy.html?policyUUID=b014fd69-e077-43b9-8372-9c2d816fd74a) [Terms & Conditions](https://app.termly.io/policy-viewer/policy.html?policyUUID=ecaacef1-6b22-44fb-abc8-a2c104a194b4) ##### KMI - [Home](https://brucemcduffee.com) - [Services](https://brucemcduffee.com/sales-enablement-services) - [Insights Blog](https://brucemcduffee.com/blog) - [About](https://brucemcduffee.com/about) - [Contact](https://brucemcduffee.com/contact) - [Assessment](https://brucemcduffee.com/sales-enablement-assessment) ©2026 KMI All rights reserved.