Free Sales Enablement Assessment for Manufacturing Companies

Is your sales team leaving money on the table?

Find out how sales enablement can help. Sign up for a free assessment.

Choose the assessment areas you're interested in, together, we'll evaluate your sales organization across any or all of the seven critical areas:

Go to Market Strategy - A go to market strategy is your crucial foundation for building everything else. Without the strategy, you don't know what to align or where to focus your reps activity.
Sales Methodology & Process - Do your reps have a consistent approach to selling? Or is everyone doing their own thing?
Sales and Marketing Alignment - How well do your revenue teams actually work together? Are they measured on shared goals, or working in silos?
Content Management - Can your reps find what they need in under 2 minutes? Is your content current, organized, and actually used by the Sales team?
Tools & Technology - Is your tech stack helping reps sell more effectively, or creating frustration and busy work?
Measurement & Analytics - Do you know what your sales team is working on? Which marketing tactics are driving business? How your sales reps are performing before revenue? Or is that all a black box?
Onboarding & Ramp Time - How long does it take new reps to close their first deal? Do you have a structured program or is it "ride along and figure it out"?

Note: Each assessment area you choose will take about 15 minutes.

What you get from the assessment?

A Scorecard Showing Where You Stand - You'll get a score (1-5) in each of the six assessment areas, showing exactly where you're strong and where you have gaps compared to best-in-class manufacturers.
Three Immediate Recommendations - I'll give you 2-3 specific actions you can take in the next 30-60 days to start improving performance—even if you don't hire me.
Clear Understanding of What's Possible - You'll see what best-in-class sales enablement looks like for mid-market manufacturers, and a roadmap for how to get there.
60 Minutes, No Obligation - This is a genuine assessment, not a sales pitch disguised as a discovery call. You'll get value whether we work together or not.

Is the assessment right for you?

This assessment is ideally designed for B2B manufacturing companies with:

100 - 500 employees
10 - 75 sales reps (or planning to grow to that size)
Complex B2B sales (6-18 month cycles, multiple decision-makers)
Technical products or services requiring consultative selling
Sales and marketing teams that could work together better

If that sounds like you, and you're a VP of Sales, CRO, or business leader who wants to improve sales performance, this assessment will give you clarity on where to focus.

Why should you listen to me?

I'm Bruce McDuffee, your sales enablement strategist. I've spent 30 years in combined sales and marketing positions. Many of those years included building sales enablement programs and implementing marketing automation for B2B manufacturers.

I've learned the hard lessons by doing the challenging tasks. I've seen what works and what doesn't:

Aligning sales and marketing teams that historically don't talk and typically work in silos
Organizing content chaos into organized content systems reps actually use so they spend 20% less time searching for content
Teaching technical sales reps to relate to and discover customer challenges instead of pitching product features
Connecting marketing automation platforms like HubSpot, Eloqua, Marketo, and Pardot to actual sales effectiveness
Coaching leadership on how to coach their sales teams
Data driven KPI dashboards for management including leading indicators and lagging indicators

Based in West Virginia and Colorado, I work with mid-market manufacturers throughout the Mid-Atlantic, Southeast, and Colorado who are serious about improving win rates, shortening sales cycles, and getting more productivity from their teams.

The assessment framework I use comes from years of diagnosing these problems at companies like yours and knowing exactly what it takes to fix them.

What does the research show?

84% of sales reps achieve their quotas when their employer incorporates best in class sales enablement strategy.
Lack of staff and resources is also seen as one of the biggest barriers to sales enablement maturity as cited by 52% of salesforce.
The best sales onboarding programs help new sales hires become productive 3.4 months sooner, on average – a time-to-productivity that’s 37% faster than firms with low-performing programs.
65% of sales leaders who use sales enablement tools have overshot their revenue targets.
Sales productivity ranks second to profit margin as the most important metric for sales leaders.
Sales reps only spend only 28% of their week actively selling.
58% of pipeline stalls because reps are unable to add value.
55% of C-Suite executives say that sales enablement solutions are the top technology investment necessary to boost sales productivity.
The average organization spends $24,000 per person on boosting productivity, yet 49% lack effective methods to measure it.
54% of buyers admit that it is often possible for a seller to steer them into a new mindset or assumption about a new product or service.
Over 70% of buyers do not want to see a sales rep in person, but they are open to remote meetings.
50-90% of a B2B buying journey is completed before a buyer can interact with a sales rep.

Is the assessment really free? What's the catch?

Yes. This is a genuine 60-minute assessment with no strings attached. You'll get a scorecard and actionable recommendations. If it makes sense for both of us, we can discuss working together going forward.

What if I'm not ready to hire a consultant? Should I go ahead with the assessment?

That's not a problem at all. The assessment gives you clarity on what to prioritize and you can tackle improvements yourself or we can talk about working together with me as your sales enablement strategist. I only work with 3-4 clients at a time, so I'm selective about engagements.

How should I prepare for the assessment?

No prep needed. Just come ready to have an honest conversation about what's working and what's not in your sales organization. I'll guide you through the assessment framework.

What is the price of a typical project?

Most engagements range from $15,000 to $50,000 depending on scope, complexity, and your organization size. For context:

A focused 60-day project (like Sales-Marketing Alignment Sprint or Content Strategy & Organization) is typically $15-25K
A comprehensive 90-120 day program (Sales Methodology Implementation with onboarding program) is typically $30-50K

During your assessment review, I'll give you a clear recommendation on scope and investment based on your specific situation.

Is it worth it? Consider this: If you have 100 sales reps and we improve their productivity by just 5-10%, or reduce your sales cycle by 15-20%, the ROI pays for the engagement many times over in the first year alone.

How will I get the results?

I'll send you a written summary and a scorecard within 24 hours that you can share with your leadership team, sales managers, or anyone else involved in decisions.

What happens after the assessment?

We'll set up a time to review and discuss the results usually via a Teams call. I'll share the scorecard and recommendations. You can implement the recommendations yourself, or we can discuss how we might work together to implement the recommendations.

What time zone do you work from?

I work from Eastern and Mountain time zones.